Social networks and media are believed to have a critical role in the communication and marketing of green products. In this study, we look at the impact of Social networks and media on Green purchase intentions, with the mediating role of Perceived consumer effectiveness, Environmental concern, and Attitude toward green products. The study also examines the reciprocal effects of the proposed factors surrounding green consumption. Quantitative research is done by collecting data through an online survey questionnaire. Quantitative research has reached 377 respondents, of which 348 valid responses were used for quantitative analysis and calculations. Collected data were processed on statistical software: IBM SPSS 22 and AMOS 24 in the order of performing Cronbach's Alpha test, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and finally structural equation modeling (SEM). The results of the study indicate that Social networks and media have a positive impact on perceived consumer effectiveness, environmental concern and attitude towards green products; on the other hand, these factors were also confirmed to have a positive influence on the green purchase intention of the studied consumers.