We have heard about the presence of artificial intelligence in every economic sector and it is already part of our daily lives, in one way or another. Along with the development of Information technology in the modern world, there will be constructive consequences for society. We are witnessing a period of unprecedented change in the fashion industry. A number of new opportunities are opening up for the fashion industry as a result of the implementation of computer vision, machine learning and artificial intelligence (AI). However, it has not been studied widely yet. That is why, unlike some articles which only include doctrinaire methods leading to the fact that readers may not understand thoroughly, we not only mention the applications of AI in fashion, but also illustrate how it affects to the business strategy by using case studies. We hope that this will help make more research studies visible, so that we can make better and more accurate future contributions.